Monday, February 9, 2009

Ibex at OR

So here are some pictures of the fixtures I did for Ibex Outdoor Clothing. They debuted at the Outdoor Retailer show in Salt Lake City last month. These designs reflect Ibex's core attributes of premium materials, quiet modernity and artisan quality.  They were thrilled with the results, and are currently working to roll these out as a store-within-a-store for their products. The top one is a freestanding rack with shelves (which was unfortunately next to a wall in the limited space of their booth).  The center one is a 3 part reconfigurable table for displaying small items.  The outer tables rest on the center one to reduce the number of legs--and float on strips of self adhesive felt.  I like the way a little discombobulation breaks up the straightforward form.  And the units on the bottom lean against the wall--an underutilized area in outdoor retail.

The Ibex folks are fantastic clients.  They know who they are.  They understand design.  And they are just cool folks to hang out with.  Plus they taught me that there really is good sushi in salt lake city!  

No comments:

Post a Comment