Thursday, October 13, 2011

Hiding in Plain Sight

We're super excited that the New York Times featured the Thing Tank designed Wispr portable vaporizer in their Style section article "Legal Marijuana Sells Vaporizers."

While our client, Oglesby & Butler cannot make claims about the health effects of vaporization, Dr. Lester Grinspoon, associate professor emeritus of psychiatry at Harvard Medical School can.  He said, “Vaporized marijuana is virtually free of whatever toxic properties come with burning the plant."    

I just wish that the writer, Jed Lipinski, had attributed the design of the object correctly!  They attributed it to Sequitur Creative, our brand/identity/packaging/web partners on the project. 

But the big news here is that the Wispr is a luxury product, aimed at design savy folks.  That's a response to a growing shift in people's attitudes around marijuana use.  Its gone from something you need to squirrel away when you are in decent company, to an accepted part of modern life.  Paper Magazine is picked up on this trend in their recent article linking the Times piece with a recent Gourmet article "Beyond Pot Brownies."    

"Here we learn about pot-infused wine and beer and other delicacies inspired by 'marijuana's culinary trip from wacky weed to haute herb."

Stay tuned for more Wispr news...

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