Dumb Prototypes are Brilliant

Prototyping for Elmo's Monster Maker iPhone App. from IDEO on Vimeo.


Low resolution prototypes are the bomb.  The quicker you can turn your ideas into something other folks can experience the better.

Here some of my old colleagues from IDEO are demoing their idea for a dancing Elmo iPhone app.  This is a classic example of "puppet show" prototyping.  All they did was have an idea, make an iPhone cut out and press record.  Brilliant.  You could have coded the whole thing and made it 5% more realistic.  But it wouldn't have been more fun.